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Re:Rods Food new Breeders Blend
Monday, October 10, 2011 11:50 AM
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 Originally Posted by mPedersen
Originally Posted by jedi82knight
...as I was trying to say... Thanks to you both. None of the online vendors, that I've checked, carry it and I don't buy anything locally due to outrageous prices (LFSs have little competition).
I won't officially speak for Rod, but here's what I recall from past conversations with him. The jist here is that I'm not sure Rod is even willing to sell his food to online vendors because he firmly believes in supporting the LFS. By the same token, unlike other foods, Rod's uses MAP pricing, which means that you can't sell it under a specific price. And that in turn generally encourages shops to not overprice the food, because every shop knows what the minimum price must be anyway. It changes the pricing of Rod's food from commodification to his food being a "value add" for the LFS. In the end, I've always seen Rod's Food offered at the same prices wherever it is sold, and it's always at the MAP price (which pretty much seems to double as the "Suggested Retail Price" as well). I have both the Breeder's Blend and the Original Blend on hand right now. Normally, I buy the Fish Only blend. Rod has some interesting ideas on using the Original Blend as the initial conditioning food and spawning stimuli, and seemed to suggest that the Breeder's Blend is more for once a fish is already producing (which I "interpret" waiting until the fish are burning through the fats and nutrients to make eggs, vs. storing that excess fat in the liver). I asked a local breeder here (MDoty) to try the Breeder's blend on his Melanopus pair and see if it raises his clutch size or improves his larval survival...we shall see. Even though he may not sell to "online vendors" he sells to stores that have an online presence  (our policies are pretty much the same) http://neptuneaquatics.co...g/supplies/food?page=1 One of our local dealers sells Rods Food online, also they sell RN on thier website and we do not sell to online only dealers either. His prices may be the same locally for you, but out here his prices range from store to store, some much higher then MAP. We have the same issue with RN, our east coast dealers charge much more then our west coast... shipping. MAP = minimum advertised price. You can not advertise the price any lower but no company can tell you what you have to sell it for as that is pretty much price fixing. Honestly even enforcing MAP in some states is impossible, like Texas IIRC, due to court rulings. Although its been a couple years since I extensively researched this topic so of course it could have changed (most likely for not in favor of MAP if it did change).
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Re:Rods Food new Breeders Blend
Monday, October 10, 2011 11:57 AM
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Originally Posted by TheCoralShoppe
I always hear about this food, yet have never seen it personally. Never seen a wholesaler that carries it. Do you have to buy directly from him?
Mike, you guys are probably in a position to carry it directly. Call Rod.
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