KathyL
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- Joined: 6/6/2010
- Location: St. Louis, MO, US
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Re:Interested in joining a marine ornamental co-op? Designed to market your fish, you must be able to ship.
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Saturday, February 1, 2014 11:59 AM
 Originally Posted by dave w
...With a full product line (and a dry goods wholesaler running the holding facility?) every other decision is easy. But you see, I think we should avoid the central holding facility. Which wholesaler of dry goods would want to invest in the infrastructure and personnel to run such a facility? The advantage of dry goods is that you can store them in an unheated warehouse. Not so with fish. In addition, the wholesaler would need to be paid. Where does this money come from? The fewer entities taking a cut of the revenue the better. I would like to funnel more money to the magic makers, the breeders themselves. Otherwise, there is little incentive to do the work of researching and raising that which has not been done before, except for bragging rights. On the other hand, if the dry goods wholesaler wants to advertise on our site, that would be GREAT! That would generate revenue that could be put to overhead and shipping costs. The more wholesalers, the better. For the wholesalers, they get to market DIRECTLY to LFS using our site. Its more like a laser gun than a shotgun approach. Or if they want to have a "store" on our site, that would also be cool, in my opinion.
 Originally Posted by dave w
If a co-op can't bring together a critical mass of species then it will never get off the ground. As far as encouraging new breeders, that could be arranged. Agreed, but the encouragement will come automatically if this thing gets off the ground. You see, it solves problems for the breeder as well as the buyer. The buyer would have a central place from which to order captive bred fish, and the breeder would have a way to unload his products, make a profit, and not have to bother with marketing, which is huge. That would make it more reasonable for the breeder to invest in infrastructure and research to get the discovery ball rolling. The more brains we have working on the discovery part, the more quickly we can figure out how to get marine species captively bred. It may take money, getting paid, to motivate the brains we need. A better selling vehicle, with marketing built in, could work.
 Originally Posted by dave w
Even if a co-op offerred 15 fish the majority would still be ocellaris. New breeders could be given a slot for ___ number of weekly ocellaris if they also attempted to widen the product line with another species. Or anyone who added to the species list could get a larger percentage of total ocellaris sales with each additional species. The reality, based on my experience, is that the largest number of single species fish purchased/month by LFS is orange ocellaris. There is no problem if the breeder has ocellaris to offer on the marketplace or not. I would not like to restrict what can be placed on the marketplace. Whatever the breeder has to offer should be allowed and encouraged. The market will determine what gets sold and how fast. Indivdual breeders can price their fish how they wish, and then buyers can get the fish they want at the price they want. If breeder A wants to sell his ocellaris at $1 each, he can, but breeder B may have a higher quality ocellaris due to color, shape, size, any number of variables, and will ask for $10 each. There may be a market for both, but we'll never know if we don't give it a go. I see no problem with the same species being offered at different prices by different breeders, or even the same breeder. I am selling fish right now at two different sizes, with two different prices. It's fine. Let's keep it simple, and let the market determine the winners. In addition, hypothetically, say I get tired of ocellaris, or no longer feel it is profitable for me. I want to spend my resources growing filefish and dartfish. With our new marketplace, I can do that, and still sell what I produce. Without the marketplace, I will fail to sell anything, if I don't have ocellaris to offer as well. It is the reality, and it is a real discouragement to the discovery effort. Ocellaris can suck up all the time one has to raise fish, and prevent any effort on other species. But without ocellaris, it is diffcult to sell anything. Ask Edgar Diaz.
check out Kathy's Clowns, llc website: http://kathysclowns.com Captive bred clownfish and more (Wholesale to the trade.)
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